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Building positive perception of Presight’s listing on ADX
Background
Founded in 2020 within the G42 ecosystem, Presight is the region’s leading international big data analytics company powered by AI. It combines technology, data, and people to answer real-world challenges with progressive solutions in every sector and of every scale.
01
The Challenge
Build a comprehensive communications strategy and web presence, along with social media and creative execution, before and during the IPO process, to increase awareness of the brand, raise the company’s profile, and attract investors at a pivotal time.
Harnessing traditional and digital platforms, we created a dynamic strategy to engage Presight’s core audiences. We utilized digital mediums for campaigns, to deliver hyper-targeted key messages across social and programmatic paid media, leading up to and following the intention to float (ITF) announcement. We also developed a best-in-class microsite and rolled out comprehensive leadership positioning and media relations programs.
Suite of tools used
- Advisory & Strategy
- Research & Analysis
- Insights & Measurement
- Products & Tech
- Brand & Experiences
- CX & Transformation
- Campaigns & Media
- Creative & Production
02
Advisory & Strategy
Executed a strategic vision, backed by extensive industry expertise
We provided strategic counsel throughout the entire process, in partnership with our capital market experts and communications advisors from across the FGS Global international network. This included extensive training of spokespeople in both English and Arabic.
03
Research & Analysis
Utilized advanced data and analytics to measure impact
Our data and analytics experts were able to monitor, analyze, and provide detailed insights on our web presence, from launch to the present day. Using a refined dashboard, we measured impact across all digital platforms and executed a data-driven approach to monitoring social media channels and media performance.
04
Products & Tech
Engaged our target audiences with custom-built microsites
Our Products & Tech team created and launched Presight’s IPO and IR webpages. This included UX and UI design and development, in addition to content development in English and Arabic.
We carried out competitor research and benchmarking, in partnership with our creative team, working closely with the client to ensure product delivery was aligned with the brand, and synergy was maintained between the creative assets, social media, and webpages.
05
Campaigns & Media
Secured extensive coverage across top-tier media
By executing awareness campaigns on social media and generating significant media coverage, we helped raise the company’s profile and build positive public perception of the IPO. Top-tier local and international media titles, including Bloomberg, Reuters, CNBC, Al Arabiya, and Arab News covered the story. At the end of the subscription period, the IPO was 136 times oversubscribed in aggregate.
06
Creative & Production
Enhanced the brand proposition with powerful creative content
We developed a wide range of engaging creative assets to enhance Presight’s brand proposition and value, including the production of a bespoke brand video in both English and Arabic. We also supported the client with creative content across social media.